what lotion did you put on it ?
alot of color will ooze more than B&G,
and like I said,try a light coat of aveeno twice a day,
and like @oboogie said,keep it clean,
maybe wash it with a anti-microbial soap OTC from CVS or Walgreen,
use the palm of your hand to scrub the tattoo with the soap,
dry it with a clean paper towel and then apply a light coat of aveeno,do this 2 or 3 times a day.