This is a super bad idea and says to me that the company is being run very badly. Unless there's recently been a massive sudden increase in sales they should have been able to more or less anticipate their demand and upgrade their facilities accordingly. In the meantime, because bourbon distiller today is going to age for years before it can be sold, it would make a lot more sense to either increase the price of it and/or reduce distribution of it (look here to Dogfish Head and how they reduced production and restricted distribution of the 60 Minute IPA in order to focus on their more experimental beers) to cut back the demand. Adulterating it to squeeze out more volume says to me that they have absolutely no concern for the integrity of the brand.