First, it takes 6 - 8 weeks to heal. Unless it's oozing, painful and hot, you're probably fine. Second, YOU ARE DROWNING THAT TATTOO. Use just enough ointment to keep it moist. Too little is better than too much. I'd wipe off all the lotion, wash it and let it breath for a day. Then tomorrow, just put on a tiny touch of lotion.
You may want to try a cold pack on it a couple of times a day too.