Wow, just finished reading this thread from start to finish. First things, there are some truly eloquent opinions on here, and I'm really impressed that there has been so much in the way of disagreement and debate handled in a proper grown up way..... Surely it is a rariety indeed to find an online discussion which features strong opinions that has not degraded into name calling or worse. I kept thinking I wish some of those people who judge the heavily tattooed as stupid could read some of these posts!
Secondly, my humble opinion is that there is a distinct difference between seeking out a tattooer solely because they are a well known name and doing so because they do solid, beautiful work that appeals to you (and they're well known). I'm very lucky to have been tattooed by some well known tattooists, but every single one of them I have chosen because it is their work that speaks to me first and foremost. I'm also extremely lucky to have had lovely, positive experiences with those guys, so much so that I've been back for more! A tattoo is so much more than the image you're left with. I pride myself on my collection, but have been known to be tattooed by people I've never heard of because I got good vibes from them. Last year at Brighton I got tattooed on whim by Stewart OC (who was then at Prick, London) because I walked by his booth, we got talking and just got on. I thought, I want this guy to have my money! I'd just started my apprenticeship and he was so lovely, offering advice etc.
And last of all, as a tattooer myself, someone who is constantly working on improving, putting the best tattoo I can on (not just thinking about that instagram photo!), I do come across customers who clearly only want to be tattooed by certain people because they have a 'name', like it's more important to have been touched by those people than for them to have a good tattoo. That definitely irks me! Sometimes I think that comes from ignorance and the assumption that just because you've heard of someone that they MUST be better than someone you haven't heard of. But as as an anyone who has a 'hidden gem' in their local shop knows, that's not always the case!