Well for one I think it is a way better show than the other bullshit drama crap out there. NY ink is the fucking worst and I wish Tim Hendricks wasn't apart of that. For one; it has decent critiques even if that douche bag Dave Navaro is one of the judges, but I guess he can do that being the producer. Oliver in my opinion makes the show worth watching. I liked that had Jack Rudy as a judge on there too. They should be putting well know respected tattooers as guest judges every week instead of tattooed celebrities. Time limits are a good indicator of what one can produce given that time. I agree most tattoos done properly take as long as they take. I think tattooing anyone over 5hrs at once is stupid anyways, it's hard on the body and the artist. I'll be watching season 2 and hoping it gets better!
It is going to help teach the public about what to look for in good tattooing in the end.