I appreciate all of the input.
We've come up with a different take on the design. If you're familiar with what the eternal flame at JFK's gravesite looks like...there will be a ring, shaded in black/gray with the hebrew letters at the front, in negative space and flames rising up from the center of the ring, behind the letters.
The original design was something I had imagined, based on one I had seen done with a different hebrew name.
I'm really not looking for something elaborate for this so, yes, the design is going to seem pretty basic.
I'm working with Guy Waisman at Love Hate in NYC.